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080 BARCELONA FASHION

 

THE 080 BARCELONA FASHION CONCEPT

Creativity and innovation are the concepts that inspire 080 Barcelona Fashion, without forgetting the importance of the market and the need to give fashion a commercial outlet.

080 Barcelona Fashion was conceived in July 2007, as part of the 2007-2010 Action Plan for Catalan Fashion promoted by the Ministry of Innovation, Universities and Enterprise of the Government of Catalonia working through the Consortium for Trade, Crafts and Fashion of Catalonia, its goal is to become a platform providing increased visibility for independent fashion designers and a benchmark for international avant-garde fashion and design.

This year sees the culmination of one phase of a plan that was designed with the intention of boosting the textile industry, creating synergies with today's fashion design in Catalonia and promoting internationalisation, strong ties between creativity and industry, financial backing and better support for emerging talent. At the same time, the plan aimed to organise a fashion event in the city of Barcelona that would place the Catalan capital firmly in the centre of the international avant-garde design scene.

This is the sixth edition of an event that, since its inaugural edition celebrated in July 2007, has grown and consolidated itself to the point where it now occupies an important place on the independent fashion circuit and has become an essential date in the avant-garde fashion and design calendar, transforming Barcelona into a top international showcase for the very latest Catalan and global trends.

Given the importance of the market, and thanks to permanent projects such as Projecte Bressol and BePhysic, and others of a more ephemeral nature but with a nonetheless important commercial impact, such as the 080 Barcelona Fashion Showroom, recent editions of the event have been able to provide the participants with a major commercial outlet for their work. In this way, the event responds to the difficulties that independent designers face when launching and marketing their collections, whether in national or international markets.

080 Barcelona Fashion is committed to the “culture of fashion” in the widest sense of the term and aims to be much more than just a fashion show. For this sixth edition, a series of parallel activities and round-table debates have been organised. We are confident that these activities will be well received and will help to take fashion out onto the street more than ever.

Consorci de Comerç, Artesania i Mode de Catalunya

With the collaboration of:

Ajuntament de Barcelona